Over the (last) weekend I had a discussion with a friend that owns a small business in the food and beverage industry. That friend, let us call him Bobby, is currently working on his second food & beverage (f&b) project already.
The discussion was mainly: where is the f&b industry heading? Will it suddenly crash when people realize the resulted obesity and huge spending? Or will the industry keep growing as the population grows and spending increases? After a long table tennis discussion, Bobby clarified that if there will be a shift, then it’ll be towards healthier and/or cleaner options or what he referred to as ‘comfort foods’.
Well it seems the time has come. Although I would’ve loved to see Someday pop-up somewhere else other than Salhiya, I’ll have to give it to the owners for sharing or executing Bobby’s thoughts. ‘Someday’ prepares on a daily basis, fresh packaged foods like sandwiches, snacks, fruits, juices, and the list goes on. You should check the place out – ordering the food is only half the experience. Food is offered in open fridges, you grab what you want, pay at the cashier, and they’ll heat up your food and send over to your table. It isn’t complicated, nor the ingredients are. The pioneer in that field as far as I can remember was Pick! That same concept of Someday was deployed by Pick a year ago; and no wonder it has been doing well – being my personal favorite!
To Bobby, comfort food offerings are the way to go forward, and I have witnessed that a couple of new places have been targeting this concept. Take 10 oh8 for instance or even Haus Cafe, their concept is different but also touches base on the comfort/convenience food segment. Again, the definition of comfort food differs from one person to another. At times, I used to have 3-4 meals a week from Little Ruby’s, because I found there salads and breakfast items very suitable.
Bobby still believes the f&b industry will not be over-saturated as long as public incomes keep flowing. He even sets an example on the huge supply in sub-segments like burger places, frozen yogurt, and pizzas restaurants – all able to survive due to the increasing demand from consumers.
I’m not convinced. Ashift will come. Until it comes, I can see myself preparing my own food at home very soon. Do you?