Sun, Oct 31 2010 10:52 AM

Did you celebrate Halloween yet? Are you celebrating today? If yes, then tell us what you did/doing today? And what was the weirdest costume that ever came across you?


Food aroma rewards the brain

Sun, Oct 31 2010 10:38 AM

In a recent Nature publication; food aroma was found to strongly trigger the reward circuitry of the brain. In fact, this study showed food aroma may be as addictive as alcohol according to the brain activation patterns.

Now you know why its hard to resist good food after smelling it !

Click here for the abstract


The social network movie

Fri, Oct 29 2010 07:46 PM

The social network movie rocks! The movie talks about the founding of the world’s best social network service Facebook. The Facebook project was developed by a couple of Harvard students; I won’t ruin the story but it’s definitely worth watching.

Note to whoever watched the movie: Feel free to discuss it in the comments:)



Thu, Oct 28 2010 12:21 PM

I got the chance last week to meet a private school owner in Kuwait and he told me about their interesting “Paperless” plan. His school plans to be 100% paperless by next year! How? Well first of all, students are already submitting most of their home works online; however the interesting part is that starting next year they will offer electronic books instead of real text books. Their plan is to offer the e-books either on the students laptops or on other tablet devices such as the mighty iPad. I loved the idea.. I think they should consider online classes using maybe Skype or FaceTime. No?


Inside the Consumers’ Brain

Thu, Oct 28 2010 08:00 AM

Remember our previous post on the hate messages directed toward the new GAP logo. Well now there is neuroscientific evidence to back that up ! Neurofocus, Inc. , a leading US neuromarketing consultancy, just recently finished a study on why the new GAP logo failed. Neurofocus attributes the failure of the new GAP logo to the Brain’s interpretation of the font overlay, contrast, sharp letter edges, semantics, and brand’s legacy.

For more details click here for the Reuters’ article



Wed, Oct 27 2010 02:14 PM

Amongst smokers from the younger generation, Parliament has lately become the new brand to switch to. Many people claim that Parliament is presumably the most fresh brand in the market since it is the only brand that is flown into Kuwait, while the others are shipped. Therefore, the stock in local stores is always one month old (since production) compared to other brands which are at least 3 months old.

“Parliament cigarettes were the first to introduce the unique recessed paper filter, which, along with their diverse flavor and smooth taste, turned them into a particularly popular brand.” The extended filter, as many friends claim, prevents the gums and lips from turning black.

One more story I heard, is that the vacant end of the Parliament filter is used to stash cocaine!

Even Roy is a member of Parliament now.


What Can We Learn From Brain Imaging?

Wed, Oct 27 2010 11:48 AM

Advances in science and engineering have come a long way in the past decade alone. Due to such advances, researchers today are able to more precisely measure brain activity and in some sense “read your mind.”
Yes ! As spooky as it may seem, it is indeed possible today.

One methodology that allows for detecting brain activation is fMRI (functional magnetic resonance imaging). In this methodology the biophysical properties of oxygenated and de-oxygenated blood are measured during different stimulating tasks. In return a brain map of activations is obtained through rigorous scanning, experiments,
and data analysis.

A field that utilizes brain imaging methods (i.e. fMRI) is the emerging field called neuromarketing. Neuromarketing utilizes brain imaging technology such as fMRI to see the effectiveness of certain advertisements on consumers. In other words it uses aspects that may seem more convincing to the brain and utilize them for advertising. This field will have far reaching effects that will advance policy-making, court decisions, and of coarse commercials and advertisements.

Here is a clip that depicts this. According to the brain activations, one is able to determine the effectiveness of a given
advertisement or any aspect thereof.

Here is a clip about fMRI in a more general context: link


Losing Ahmad

Tue, Oct 26 2010 04:43 PM

“Shot over 12 months in Iraq, Kuwait, London and the US, Losing Ahmad follows the true story of Ahmad Sharif, a seven-year-old from Baghdad who lost his sight and right arm to an American bomb, which exploded as he returned home from school one day. Four Americans travel to the Kuwait-Iraq border to pick up Ahmad and escort him to New York for medical care, hoping that he might eventually be able to see again. But on the way to the US everything changes, and this humanitarian mission becomes a dirty business. Written by Abdullah Boushahri ” - IMDb

Now that this movie has won numerous awards and featured in a dozen different countries around the world, it is about time it played in Kuwait, especially that the writer and producer is Kuwaiti. Either I am very illiterate that I never heard of it, or Abdulla Bushahri was right to launch his movie elsewhere. Whatever the answer is, don’t miss the movie.


Mango Activia

Tue, Oct 26 2010 12:28 PM


Once again, Activia introduces a new yogurt flavor. Last timeit was Strawberry, now its Mango. I don’t know how long has it been in the market, but I believe it was recently introduced. Just like the strawberry, the mango was delicious. I know the fad is frozen yogurt, but for some reason I’ve been addicted to the fruit-flavored yogurt found in supermarkets. Let’s see if Al Safi-Danone, Al Maraie, and KDD follow the frozen yogurt trend.

Posted By:


A Huge Contrast

Mon, Oct 25 2010 02:36 PM

The good part is that they aren’t going away for good. All they mentioned in their “Dear Readers” post is true, but again everyone has his own point of view. I can see myself and FAH having the same discussions for hours. Blogging is hobby, which turns out to be an obligation, at the obligation part opinions start dividing on whether the duty part has just made it more fun or not. Again the good part is that SomeContrast did not pull the plug, as their contribution to the Kuwaiti blogosphere was and remains indisputable, where they will be posting whenever they feel like doing so. 

So Yousef and Mishary, have decided to let go of the so-called obligations of hosting a daily blog, and transforming SomeContrast into an honest and geniune blog, just as we always knew it.

On Behalf of Buzberry,


cirque du soleil in the City

Mon, Oct 25 2010 09:38 AM

Apparently Cirque du Soleil will be performing two shows in Kuwait on the 25th & 26th of November. Tickets will be sold at X-cite but still no word on which show will be performed. I personally loved the O show from Cirque du Soleil, but I doubt that it will be coming to Kuwait! I’m also not sure if we have a decent theatre in Kuwait that meets cirque du soleil’s requirements..

Posted By:


Zain Car

Sun, Oct 24 2010 10:38 AM

It is of course amazing. This is no Mercedes SLS, although I love that car. Zain offering a Ferrari California as a grand prize for a campaign? That’s too much for me to digest. Am I over exaggerating? Or is the financial crisis that chopped Zain into pieces over by now?

Why should anyone care. Just keep on talking!

Good Luck!


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